How to Create and Sell an Online Course on Kajabi

Introduction

If you already have the subject and teaching material worked out, Kajabi gives you one place to turn that material into a course and connect it to the systems needed to sell it.

The process is straightforward: build the course, arrange the lessons, upload the content, create an offer, connect that offer to a sales page and checkout, and then test what happens after someone buys.

This guide explains how to create an online course on Kajabi from the first setup through to payment, student access, and launch.

How to Create an Online Course on Kajabi

To create and sell a Kajabi course, start with the learning product itself. Build the course structure first, then add the commercial side around it. In Kajabi, the course holds what the student learns, while the offer controls how that course is sold and accessed.

A sensible order is:

• Create the course.
• Build the module and lesson structure.
• Add videos, text, and downloads.
• Set delivery rules.
• Create the offer and price.
• Build the sales page.
• Connect checkout.
• Set up onboarding and access.
• Test the complete journey.

Step 1: Create Your Course in Kajabi

Start by creating the Kajabi course where you’ll organize all your lessons and learning resources.

Before you begin adding content, choose a clear course name and define what you want students to achieve by the end. Having this goal in place makes it easier to plan each module and decide whether the content truly belongs in the course.

Define:

• The course title.
• The main learning goal.
• Who the course is for.
• The rough number of modules.
• Where a student should begin.
• What completing the course should look like.

Step 2: Organise Your Course Into Modules and Lessons

A good Kajabi course should feel obvious to navigate. Students should not need to guess which lesson comes next.

Use modules to group related parts of the course, then place individual lessons inside each module.

When organizing the course:

• Give each module one clear purpose.
• Put lessons in a logical order.
• Split very large lessons where useful.
• Keep supporting resources beside the relevant lesson.
• Remove material that does not help the course outcome.

Step 3: Add Your Course Content and Resources

Once the structure is clear, add the teaching material.

Your lessons can bring written guidance, video or audio, and supporting downloads together. A student should open a lesson and quickly understand what to watch, read, or complete.

A practical lesson may include:

• A short introduction.
• The main video, audio, or written teaching.
• A worksheet, PDF, or template.
• A clear action or next step.
• A short note about what comes next.

Step 4: Configure Course Settings and Content Delivery

Next, decide when students can see the material.

Some courses work well when everything is open from day one. Others make more sense when content is released over several days or weeks.

Think about:

• Whether all lessons open immediately
• Whether later lessons are released over time
• Whether access has an end date
• Whether students need to follow a set order
• What you have promised on the sales page

Step 5: Create a Kajabi Offer and Set Your Course Price

Once the course is ready, set up the way it will be sold.

In Kajabi, the course contains the learning material. The offer is what someone buys to receive access.

That means one course can be sold in different ways without rebuilding it.

You might use:

• One full payment
• A payment plan
• Recurring payments
• A separate promotional offer

Step 6: Create Your Course Sales Page and Connect the Checkout

The sales page has one main job: help the right person decide whether the course suits them.

You do not need to list every lesson. Answer the questions somebody would naturally have before paying.

Cover:

• What the course teaches
• Who it is for
• What is included
• How students get the material
• The price or payment choice
• What happens after purchase

Then connect the purchase button to the checkout for the correct offer.

Step 7: Set Up Post-Purchase Course Access and Student Onboarding

Now look at the setup from the customer's side.

They have paid. What do they need next?

Usually, they want to know where to log in, where the course is and which lesson to open first.

Your welcome information should make these points clear:

• How to access the course
• Where to begin
• Whether anything is released later
• Where important resources are kept
• What to do if access does not look right

Keep it short. Login details and starting instructions should not be buried inside a long welcome message.

Step 8: Test Your Kajabi Course Before You Start Selling

Before launch, go through the course as a customer.

Do not rely only on the admin view. Use a test customer and follow the real route:

1. Open the sales page.
2. Click the purchase button.
3. Go through checkout.
4. Check the confirmation step.
5. Open the access email.
6. Log in as the student.
7. Find the course.
8. Open the first lessons and downloads.

Repeat the important parts on a phone.

Look for ordinary problems: a button going nowhere, a file that will not open, a lesson in the wrong module or an email that does not explain where to log in.

How Do You Publish and Start Selling Your Kajabi Course?

Once the test journey works, publish the sales page and start sending people to the offer.

You do not need a long funnel for every course.

For a straightforward offer, the route may simply be

Sales page → checkout → course access

If buyers need more information before deciding, you can add a free resource, email follow-up, or another useful step before the sales page.

Before launch, check:

• Is the correct offer connected?
• Is the price right?
• Does checkout work?
• Does the buyer receive the right course?
• Are the login instructions clear?
• Can a student find the first lesson easily?

Conclusion

Creating the course itself is only part of the job.

The lessons need a sensible order, the offer has to point to the right course, checkout has to work, and the student needs to know what to do after paying.

Build those pieces in sequence, then test everything with a fresh customer account. If you can buy the course, receive access, and find the first lesson without having to figure anything out, the setup is ready to sell.