Introduction
A mobile app can make accessing courses and memberships easier, but not every app experience feels the same for your customers.
Kajabi offers two different ways for users to access content on mobile. The standard Kajabi Mobile App allows customers to access courses, coaching programs, and memberships through Kajabi’s existing mobile app. A Kajabi Branded App takes a different approach by giving businesses their own dedicated app experience with their branding, app identity, and customer-facing presence.
What Is a Kajabi Branded App?
A Kajabi Branded App is a mobile app with your own name, logo, and colors, listed in the Apple App Store and Google Play.
It's a white-labeled app that Kajabi builds and maintains for you. It pulls in supported content already in your account, so your course lessons do not need to be rebuilt for the phone. The idea is one place on mobile to sign up, learn, connect, and buy.
Kajabi also lists these features for the Branded App:
- Push notifications you can schedule for everyone or for a segment, with a choice of which page opens on tap
- In-app purchases for supported products, so new people can buy without leaving the app
- Email login for admins, so you can manage the community from your phone; community admin access is also available in the standard app
Kajabi Branded App vs Kajabi Mobile App: Key Differences
| Difference | Kajabi Branded App | Kajabi Mobile App |
|---|---|---|
| App identity | Your own branded mobile app | Kajabi’s standard mobile app |
| Branding | Uses your business name, logo, and visual identity | Kajabi app name and icon, with your brand color and site icon inside |
| App store presence | Listed as your own app experience | Customers download Kajabi’s app |
| Customer experience | More personalized and brand-focused | Standard Kajabi mobile experience |
| Content access | Access to supported Kajabi products, including courses and membership content | Access to supported Kajabi products, including courses and membership content |
| App ownership feel | Feels like your company’s own app | Feels like accessing content through Kajabi |
The most significant difference is not the course content itself. Both options allow customers to access supported Kajabi products. The difference is the environment surrounding that content.
How Is the Kajabi Branded App Different From the Kajabi Mobile App?
The difference between the two apps becomes clearer when looking at the customer journey.
With the Kajabi Mobile App
The customer experience usually works like this:
- Customer downloads the Kajabi Mobile App
- They log in with their account
- They access the supported courses, products, or membership content they purchased
- They consume content inside the Kajabi app environment
The customer gets mobile access without needing a separate app created specifically for your business.
This option works well for creators who mainly want their audience to watch lessons, access resources, and continue learning from their mobile devices.
With a Kajabi Branded App
The customer experience changes:
- Customer downloads your branded app
- They see your business name and identity
- They access your courses and supported products inside your own mobile environment
- Your brand stays visible throughout the experience
The content delivery remains connected to Kajabi, but the customer interaction feels more like using a dedicated business app rather than accessing content through a platform app.
What Does Not Change Between the Kajabi Branded App and the Mobile App?
While the app experience is different, the foundation remains connected to Kajabi.
Both options can provide access to:
- Online courses
- Membership content delivered through supported products
- Digital resources attached to supported lessons
- Learning materials
- Customer accounts
Your course content does not need to be created twice.
Your Kajabi products remain managed inside Kajabi, while the app becomes the way customers reach supported content.
The following things remain part of your Kajabi setup:
- Course structure
- Product access
- Customer accounts
- Existing content
- Membership availability
Choosing a branded app is not about moving your business to an entirely different system. It is about changing the customer-facing mobile experience.
Who Should Choose a Kajabi Branded App vs a Kajabi Mobile App?
A coach with one small program and a few members has different needs than a creator running several programs with an active community.
The Branded App Makes Sense When:
A branded app may be suitable if you want your customers to have a direct connection with your business through mobile.
It may make sense when:
- Your courses or memberships are a major part of your business
- You want customers to download an app under your own name
- Your brand recognition matters
- You want a more dedicated mobile experience
- You have an established audience using your content regularly
For businesses that have moved beyond a single course and are building a wider learning ecosystem, a branded app can be a logical extension of the brand.
The Mobile App Is Enough When:
The standard Kajabi Mobile App may be the right option when your priority is simple access.
It works well when:
- You mainly need students to access lessons
- You do not need a separate app identity
- Your audience is comfortable using Kajabi’s app
- You want a straightforward mobile learning option
Many creators do not need a separate app. If mobile access is the only requirement, the standard app may already solve the problem.
Conclusion
The decision depends on how much of the experience you want to control. The Kajabi Mobile App is free and ready to use. A Kajabi Branded App is included with the Pro plan or available as a paid add-on on eligible plans. It requires developer accounts and app-store approval, so launch timing varies. It gives you your own store listing, targeted push notifications, and in-app sales.
Your website is a separate job. If the pages, funnels, and course setup around the app need work, Kajabi Developers builds custom Kajabi websites, funnels, and course structures.
FAQs
How is the Kajabi Branded App different from the Kajabi Mobile App?
The Kajabi Branded App is a dedicated mobile app created around your business branding, while the Kajabi Mobile App lets customers access your content through Kajabi’s standard mobile application.
Does the Kajabi Mobile App use my brand name?
Members download an app named Kajabi, then find your brand inside it. You can use your site icon and brand color within the standard app, but your own app-store name and app icon require a Kajabi Branded App.
Can customers access Kajabi courses without the Kajabi app?
Yes. Courses live in your Kajabi account, so members can still sign in through a web browser. The apps are an extra way to reach the same content.
Is the Kajabi Branded App a separate mobile application?
Yes. A Kajabi Branded App is a separate app experience created for a business with its own branding and app identity.
Do I need a separate app for my Kajabi courses?
No. The free Kajabi Mobile App already gives members access to your courses. You only need a separate app if you want your own listing and branding.
Which is better for creators: the Kajabi Branded App or the Kajabi Mobile App?
It depends on your goal. The Kajabi Mobile App works well for creators who need mobile course access, while a Kajabi Branded App is better suited for businesses that want their own branded mobile application experience.